Plum Permanent Hair Dye

A pop of plum to brighten your day.

  • Vegan
  • Cruelty-free
  • Ammonia-free
  • Paraben-free
  • Made in the UK 
  • Planting trees

Plum will look perfect on base numbers 4-10.



Want to know more? Read our colour selector.

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Colour: PEG-2 Oleamine, Aqua, PEG-4 Rapeseedamide, Alcohol Denat., Propanediol, Oleic Acid, Ethanolamine, Parfum, 4-Amino-2-Hydroxytoluene, Toluene-2,5-Diamine Sulfate, Sodium Sulfite, Hydrolyzed Wheat Protein, PEG-7 Glyceryl Cocoate, Sodium Hydrosulfite, Ascorbic Acid, Tetrasodium Glutamate Diacetate, p-Aminophenol, 4-Chlororesorcinol, Symphytum Officinale (Comfrey) Leaf Extract, Tocopherol, Aloe Barbadensis (Aloe Vera) Leaf Extract, Citrus Aurantium Dulcis (Orange) Peel Extract, Citrus Grandis (Grapefruit) Fruit Extract.


Rapid Activator: Aqua, Hydrogen Peroxide, Oleth-5 Phosphate, Dioleyl Phosphate, Phenoxyethanol, Benzyl Alcohol, Etidronic Acid, Potassium Sorbate, Tocopherol.


Charcoal pre-wash shampoo: Aqua, Sodium C14-16 Olefin Sulfonate, Lauryl Glucoside, Cocamidopropyl Betaine, Polysorbate 20, Propanediol, Coco-Glucoside, Glyceryl Laurate, PEG-120 Methyl Glucose Dioleate, Phenoxyethanol, Panthenol, Charcoal Powder, Acetum, Xanthan Gum, Polyquaternium-10, Parfum, Citric Acid, Benzoic Acid, Tetrasodium Glutamate Diacetate, Dehydroacetic Acid, Polysorbate 80, Ethylhexylglycerin, Aloe Barbadensis (Aloe Vera) Leaf Extract, Prunus Armeniaca (Apricot) Fruit Extract, Prunus Persica (Peach) Fruit Extract, Pyrus Malus (Apple) Fruit Extract, Potassium Sorbate, Sodium Benzoate.

Conditioner: Aqua, Polyglyceryl-10 Stearate, Cetyl Alcohol, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Stearyl Alcohol, Panthenol, Glycerin, Butyrospermum Parkii (Shea) Butter, PPG-3 Benzyl Ether Myristate, Hydrolyzed Wheat Protein, Parfum, Citric Acid, Phenoxyethanol, Benzyl Alcohol, Simmondsia Chinensis (Jojoba) Seed Oil, Anthemis Nobilis (Chamomile) Flower Extract, Potassium Sorbate, Polyquaternium-10, Symphytum Officinale (Comfrey) Leaf Extract, Xanthan Gum, Avena Strigosa (Black Oat) Seed Extract, Lecithin, Sodium Benzoate.

Step 1. Shampoo. The charcoal pre-colour shampoo helps remove product build-up to prepare your hair for fabulous results. 

Step 2. Rinse thoroughly, until the bubbles have left the building.

Step 3. Tip the colour into the rapid activator and shake it baby, shake it!

Step 4. Apply to towel-dried hair. No need to fully dry it off, this is a gel colour that does best on slightly damp hair.

Step 5. Wait. The rapid activator can shave 20 minutes off your colour’s processing time, depending on your desired colour result. So, which time is right for you?

For a natural blend:

Wait for 20 minutes if you want to blend grey hair rather than totally cover it. Twenty minutes is all you’ll need for natural looking beard or moustache coverage too.

For full coverage:

For maximum grey coverage, full colour integrity and the longest lasting colour wait between 30 and 40 minutes depending on how stroppy your grey hairs are.

Step 6. Rinse and condition. Add a bit of water to your colour to lather, then rinse until the water runs clear. Squeeze excess water out and lavish your locks with conditioner to help lock your colour in.

FREE delivery on orders over £20

  • Orders under £20 are sent via DHL Next Day Delivery and charged at £3.95
  • We hope you love our products as much as we do, but if for any reason you are unhappy you can return or exchange within 14 days. Read more on our delivery + returns here

If for any reason you're unhappy with your purchase, email us at hello@herbuk.com and we'll put it right.

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