Oia-what-a?

Let’s address the elephant in the room; what on earth does Oiamiga (oi-uh-mee-guh) mean? We won’t take it personally if you can’t pronounce it straight away because, yep, it’s a word we made up!

We’ll be honest; in the beginning, we really did struggle to find a great brand name that hadn’t already been trademarked. Before long, we realised the name was already right there in who we are as an inclusive, planet-conscious brand; a friend to all.

The only issue was that “Hi, Friend” just doesn’t have the same ring to it, so we took some inspiration from the beautiful language of Portugal and Oiamiga was born.